Can you answer this question truthfully?

What comes to mind when people think of you?

If that’s too abstract, fill in this sentence instead:

“When ________________________   need help with _______________________  they come

to me because I am ___________________________.”

Did you have trouble filling in the blanks?

Today’s guest, Bruce Kasanoff, would argue that most people do.

When asked, most people (professionals or not) don’t know what others should expect from them. They don’t know the value they add. At the very least, they have a fuzzy way of communicating it.

That’s a problem.

It’s a problem because if people don’t know what to expect from you, or how you can add value to their lives, you will be left in the dark. Figuratively speaking of course. Now that may not seem like a big deal to you, but if you want even the smallest bit of success you must understand that who you are and what you offer is important.

It’s important if you:

  • Want a new job, a raise or a promotion
  • Want to start a business
  • Want to become a thought leader, board member or influencer
  • Want more clients
  • Want recognition at work

If you have any of these goals, you need to sharpen your value proposition. In common terms, you must build your personal brand. A personal brand aligns who you are, your values, your skills and your interests with your goals.

And that’s what we’re talking about on this episode: Building a personal brand, so you can achieve your goals.

On this episode you will hear from Bruce Kasanoff, a ghost writer and one of the first and most well-known LinkedIn Influencers. Bruce talks about becoming a ghost writer, influencer and why every business professional must define and build their personal brand if they want to make it to the next level. Bruce gives lots of tips you can apply today!

What You’ll Hear

  • Why a personal brand is important if you want success
  • How to start building your personal brand
  • How to get social media posts to spread

Tune in to the podcast to hear Bruce’s tips on building a personal brand

Follow Bruce on LinkedIn

About Bruce

One of the most prolific and approachable of all LinkedIn Influencers, Bruce Kasanoff is a storyteller who uses words and images to help others.

He is the author of How to Self-Promote without Being a Jerk and also Never Tell People What You Do, both of which have been best-selling Kindle titles on Amazon.

His day job is serving as a social media ghostwriter (i.e. storyteller) for highly accomplished professionals, including CEOs and entrepreneurs, plus leading consultants, speakers, and authors.

Bruce advocates a more humane approach to business than many companies practice. He believes that your central mission should be to bring out talent in others, because that is the only proven strategy for maximizing your own contributions and success.

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