If you’re anything like me, it makes you giggle as you think about the outrageous times you had while in your early 20’s. And though it seems like its been around forever, the slogan was only created in 2003.
This week’s guest, Miranda Barnard, was part of the marketing agency that crafted and promoted the brilliant campaign.
Working now as the Vice President of Content Development for the Children’s Miracle Network, Miranda talks about the importance of knowing what you want out of your career and taking active (and persistent) steps in order to achieve it. We talk Vegas, non-profits and she gives the most brilliant career advice: all about managing your career.
Managing your career boils down to understanding your professional goals at any given time and following a path that will help you attain them. For instance:
If getting a promotion and a raise is at the top of your list, you would actively manage your career by learning and developing the skills necessary to move up . If your current boss or company can’t (or won’t) support your ambitions, maybe it’s time to look elsewhere. Of course, this is just one example.
Career management is just an umbrella term for the micro actions you take over the course of your career.
- Completing an executive MBA
- Quitting your job at a large organization to work for a fast growing start-up
- Changing careers altogether
These are just a few of the actions you take as you design a career that makes you happy.
And there’s no right or wrong. Just your interests and your goals.
On this episode you’ll find out the trick Miranda used to land her first marketing job and the road she took to become a Vice President for one of the most admired non-profit agencies.
Miranda uses storytelling and content marketing strategy to drive revenue growth for a nearly $400M/year organization. She has 15 years of agency and in-house marketing, communication and business operations experience and currently oversees content creation and merging of traditional marketing and PR activities, including those in support of partnerships with Fortune 100 companies.
A 40 Under 40 business leader, Miranda has conducted awareness initiatives at the White House with the President and First Lady during the Obama administration and collaborates with top healthcare companies on PR and content campaigns and marketing strategy.
About Children’s Miracle Network
CMN is a non-profit organization whose mission is to increase funds and awareness for children’s hospitals across the United States and Canada. At over $400M in annual revenue, they are one of the largest non-profit organizations in the United States
In this Episode